In addition to the obvious embarrassment of running the ads in the first place. It occurs to me, though, that there is no “just kidding” clause in consumer law. Shouldn’t they compound their embarrassment by having to sell us something comparable for 99 cents? Otherwise, it’s a classic bait-and-switch. “I know you came here looking for the playoff tickets. But that was a joke. Instead, how about some gum?”
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