(1) yes, it’s true, Brown suckers people into taking penalties and one of his techniques is to hit someone and then go down easy when the player retaliates; (2) the key here is “WHEN THE PLAYER RETALIATES.” If you don’t want the penalty, don’t retaliate.
If Tippett’s intentions are pure, his statements would carry more weight if he corrected some of his players’ habits first. In Mike Smith, the Coyotes have 6 feet, 4 inches, of grown man that is often liable to tumble over in a stiff breeze.
The whole game — in fact, every game where the rules are enforced by referees — is playing on the edge, on the border between legal and not. And the refs have to make a zillion judgment calls every game. Otherwise, you wouldn’t need refs.